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Facebook is still the undisputed number one social media for years. The platform has already amassed a whopping 2.912 billion monthly active users as of February 2022. That is more than one-third of the world’s population (7.9 billion) on Facebook!

If you want to promote your brand on Facebook, then you’re in the right place. We’ll help you get a better chance at being seen and getting those engagements.

In this article, we’ll present 15 samples of great advertisements on Facebook. Any of them is proven to be effective. Simply choose which ones will work best for your brand, And when you’re finished read through our other Facebook guides:

Are Facebook Ads Worth It in 2022? 

First off, let’s discuss whether it is still worth it to invest in Facebook ads. Advertising on social media is certainly more affordable than traditional marketing on television, broadcast radio, and billboards. But money should still be spent wisely. So, let’s take a look at why Facebook ads are the way to go in 2022.

Large global market

Most of the time, marketing campaigns fail when they are not able to reach their target market. Their products were meant to get the interest and be consumed by a certain demographic of people. However, failure to reach the right audience due to low visibility and low user numbers means they don’t sell a lot. This expense in marketing is a nightmare.

Fortunately, if you’re on Facebook, this is rarely a problem. You already have a third of the world’s population on the other side of the screen. Now, it’s just up to you to pinpoint your target audience and introduce your brand.

Facebook Business Suite

Facebook helps brands grow on their platform. Not only are they providing a huge audience to target, but they also developed a dedicated app for their clients. So, instead of having to pay for an analytics team, you can do it for your brand at no added expense.

The platform provides a whole slew of marketing and analytics tools at your disposal. You can check real-time views and clicks as they happen. And with the effortlessness of using the suite, you can reply instantly to comments and queries of your potential followers as they appear.

The best way to measure the success of your marketing strategy is by looking at your advertisement engagements aside from your conversions. By using Facebook Audience Insights, you can track your stats to plan for future strategies.

Top 15 Creative Facebook Ad Examples. What makes them so winning?

We’ve collected the current and best Facebook ad examples on the site. We’ll point out the strengths of each one and why it’s so effective. So, take out your notepad and get ready to take down notes.

We grouped advertisements that share a common theme in their strategy. This way, you can better see how they applied it to their brand. Now, let’s break down the components of the ads to see what makes them so winning.

Quick Solution Ads

The first two video ad examples pitch their brand as a quick solution for your needs. They used short video ads to swiftly convey their message to the audience.

1.    Cococart

What makes it good?

Video:

It’s short, but it demonstrates how easy it is to use their product.

The animation also employed the cartoon art style, which makes it cute and interesting for the younger generation.

The visuals are colorful and eye-catching. It garners attention from people scrolling through their Facebook feed.

Copy:

The brand is claiming to provide such an easy-to-use platform that you can set up shop in just a minute.

They are providing various payment methods to make it easier for you to accept payments.

The convenience and time-saving opportunities they offer are very tempting for any person who would like to start a business.

Call-to-action:

And if you’re doubtful of their claims, simply click the Learn more button to get to know their brand. It’s a simple invitation that doesn’t require you to immediately commit to spending money on their product.

2.    Streamlabs

What makes it good?

Video:

The short and simple video features various streamers who would benefit from their product. This clearly shows who their target audience is. So, if a viewer who has ambitions of being a streamer or content creator sees this ad, it would be highly encouraging for him or her.

Copy:

The text that accompanies the video is telling the audience that their brand has all the tools to start their streaming career. Having everything they need in one place is very convenient and extremely tempting to try out immediately.

Call-to-action:

Their ad button directs the viewers to their website for them to easily download their product and try it out for themselves.

Hook Ads

These sets of ads use the power of the one-liner to hook the attention of their audience.

3.    Unity Asset Store

What makes it good?

Photo:

A simple picture with a good layout that shows some of the tools that they have to offer.

Copy:

They made the text of the hook really large to get the attention of the people who would like to create games.

They are also offering the tools you need for free or at an affordable price.

Call-to-action:

They put a link to their website in the LEARN MORE button. This lets the viewer browse through before committing to the brand.

4.    Rock.so

What makes it good?

Video:

The short video quickly and clearly explains their product.

It also tells us that their target is the team of people who use online productivity apps.

What separates them from others is that they have everything on their platform.

Copy:

This ad has three separate hooks, one in the caption, another in the video, and the third in the call-to-action section. They used simple one-liners to reel in the viewers.

Call-to-action:

And if you want to stop slacking, you can easily start rocking by clicking their Sign-up button. Very simple.

Credibility Ads

These are ads that feature reviews, ratings, and stats that show how much people trust their brand.

5.    Coursera

What makes it good?

Photo/Credibility:

It’s simple and only features thousands of high-rating customer reviews. This is a testament to their legitimacy and success.

Copy:

It clearly defines who their target is and why they need this course.

Call-to-action:

The button they used is just Learn more. They are not forcing people to sign up immediately.

Offer:

They also have a free trial for those who will sign up!

6.    Fiverr

What makes it good?

Photo:

It’s a simple image representation of the event. 

Not much is written, just the essentials, so it isn’t cluttered.

Copy:

They used an exciting invitation to reel in the audience.

Call-to-action:

The SIGN-UP button makes it easier to get attendees.

Credibility:

They are 2.2 million followers strong.

18 people have checked-in, meaning they get regular clients.

They are attentive to queries as they reply within an hour.

Ads with Irresistible Promos

These ads give out exciting offers that are hard to pass up.  

7.    Craftsy

What makes it good?

Video:

Displays the skills and mastery of their instructors that will awe the audience.

Copy:

Targets people who want to improve their drawing skills.

Repeats their incredible offer for classes at an extremely low price.

Call-to-action:

Lets people sign up instantly for a class.

Promo:

Get a huge discount for a whole year of classes.

8.    Creative Fabrica

What makes it good?

Photo:

Displays some of the designs that are available on the site.

Simple layout and just contains the hooks.

Copy:

They use short phrases that emphasize their offer.

Use the time factor that the promo will expire soon.

Call-to-action:

The Learn more button doesn’t pressure the person to spend money immediately.

Promo:

It’s a great offer for just $1. Not a lot of people interested in this will pass that up.

9.    Ubisoft

What makes it good?

Photo:

Simple layout featuring characters and titles from their various popular games.

Highlights the special seasonal promo.

Copy:

Just straight to the point and informs the audience that they have new games for sale and that they have a promo.

Call-to-action:

The Shop now button encourages and makes it easier for people to visit their online store to buy the newest titles.

Promo:

The 80% discount is written in large font with a circle to highlight it. It’s hard to miss and resist.

Another 15% discount can be availed by following the simple instructions written there as well.

Interesting Mechanics Ads

These are a couple of real estate Facebook ad examples that are not your usual offers.

10. Omaze

What makes it good?

Video:

Features the huge estate at stake.

Contains the mechanics of how to get the house. Simple yet informative.

Copy:

Highlighted the winning features of the house.

Call-to-action:

The Learn more button lets the person decide before participating.

Mechanics:

Instead of getting bids for the house, they are setting it up as the prize in a lottery. A person doesn’t have to spend $4.3 million to get the estate; he/she just needs to be lucky.

11. Realbox

What makes it good?

Photo:

They use a photo collage to represent the various sectors that people can invest in.

A young entrepreneur-looking man is in the photo, which means these are the type of people they want to target.

Copy:

 They wrote a long copy to describe clearly what the company does.

Call-to-action:

The Sign-up button makes it easy for people to get in on the project.

Mechanics:

Investing in real estate is already a known territory. However, this company is revolutionizing the way people invest in the future. It is very interesting and affordable, especially for the younger generation.

Competitive Ads

These are ads that compare themselves with other competitors in their sector.

12. GameSpot

What makes it good?

Photo:

The gamer in the photo is the main client of this company.

The only text is their call to invest and the deadline.

Copy:

They claim to be even better than the two leading brands. It is outright competitive but shows their confidence.

Call-to-action:

They are inviting people who would like to support the gaming community.

The Learn more button lets the people know more info before they invest.

Carousel Ads

These types of ads feature more photos to highlight a number of their offerings. Here are some Facebook carousel ad examples that look good.

13. Domestika

What makes it good?

Photos:

Features the various courses the company has to offer.

Scroll horizontally to see more courses. Each tile is clickable with its respective links for easy access.

Copy:

A simple sentence inviting people to learn new things.

Call-to-action:

Short phrases that succinctly tell the audience what they can do by enrolling in these courses.

14. SHEIN

What makes it good?

Photo:

Features various items for sale on their platform. Each tile has shifting photos that show different angles and details.

Copy:

Tells people that they have a huge collection to choose from that lets customers have the freedom to create their own style.

Call-to-action:

The INSTALL NOW button lets people know that they have to install and use the dedicated app to shop on the platform. Having your own app conveys that it is a legitimate and big business.

15. Samsung

What makes it good?

Photo:

This is not necessarily a carousel ad, but they have almost the same effect. Many static images feature the various products they have.

The background is a plain color which makes the featured items the focal point.

Simple and clean layout. Only the brand, smartphone model, and the promo are the text on the ad photo.

Copy:

A short one-liner is the call to action.

Call-to-action:

Entices the audience to experience their new products.

Some Great Tips for Facebook Advertising

Eye-catching: Choose colors with good contrast. Something that will pop out from the rest of the feed.

Hook: Use an enticing feature that will pull in potential customers. It can be an irresistible offer, a claim of being the solution to their problems, or a display of your products that would make them want to own one.

Simple: Too many elements can make clutter and info overload. Keep the layout and design simple to let the main message pop out.

Organic: Don’t force people to immediately commit to your brand. Gain their trust first. Let them know you are reliable through the Learn more button.

Conclusion

We’ve illustrated why using Facebook ads is worth your money. We’ve also shown you how to advertise on Facebook by giving you great examples of marketing ads on the platform. Employ them in your marketing strategy and watch your conversion and engagement rates go up.

Maddie Schultz
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