Facebook is currently one of the most frequently used social networks on the planet. It continues to be the most popular option for businesses trying to promote their goods and services online, with over 90 million small business pages. However, only 24% of them use paid advertisements to increase their follower count. In addition, the social network is a powerful platform for advertising and brand promotion, which attracts tens of thousands of advertisers from around the planet. And with 1.6 billion users using it on a daily basis, the pool of prospective customers it has created is pretty huge. Also, about 25 percent of these users are aged 25 to 34. 

Facebook can help your business grow to new heights. The platform is just as user-friendly for business owners as it is for regular people. In fact, it’s one of the most cost-effective marketing tools if maintained right. Therefore, even on a tight budget, you’d benefit from the exposure Facebook gives you. Without further ado, let’s dive into how you improve your reach on this phenomenal social media channel.

Ways to Increase Your Facebook Reach Without Paying

If you’re wondering how to promote your business on Facebook without paying, you’re in the right place! These marketing efforts will surely pay off by increasing visibility to potential customers.

1. Create Only Useful Content

US Facebook users are more likely to view posts shared by their friends or groups and pages they follow in their news feed. Instead, only 9.5% view content from people or pages they do not follow. It’s been proven that users follow brands that inform them of important things about their identity and the industry in general. This tells us that in order to succeed, you need to regularly create and upload content that will be useful to your followers. These are the ways you can use to increase the number of active users that view your posts.

There are several types of posts you can make to ensure this:

  • Publish brand news, product launches, or talk about new storefronts opening.
  • Letting your followers in on behind-the-scene excerpts, such as how your employees make the products.
  • Forwarding media that features your brand, such as collaborations with other businesses.
  • Creating and sharing articles and blog posts about your brand.
  • Sharing articles about your industry.

Even though Facebook supports written content, video content is also hugely popular on the platform. In fact, daily views on video content posted to Facebook average up to 8 billion each day. This is to say that you can share information about your brand in the form of videos and can still end up reaching more people.

2. Run Engaging Contests or Giveaways

One of the best ways to increase the number of views and shares on your posts is by engaging your audience. This is done by pushing people to interact with your posts, either by writing catchy captions that invite comments or arranging giveaways.

In most cases, such contests involve gifts that lead users to try out your products. You could either offer discount coupons or even free products that help with brand recognition. Who’s to say you won’t impress these prize winners enough to want to buy your products later on, too? It’s a great way to gain loyal customers. This marketing strategy won’t cost you anything except for what you invest in the prize.

Another way to go about this is by asking questions to get responses from your followers. You can incorporate these questions into image posts or design engaging captions. The goal is to encourage interaction. The trick here is to ask something easy that gets the maximum number of responses rather than something difficult that makes people scroll away from your post!

3. Use Your Other Channels to Grow Your Exposure

Your social media page’s marketing is a component of your marketing strategy. It holds a lot of importance, especially in this day and age. Using your other social media channels to share your business page will help you improve your reach organically.

To do this, you need to ensure that your website has a share button. It will allow viewers to share your posts with the ease of a click through both mobile devices and the web. It’s important that you make corresponding posts on your social media outlets, so you can share them yourself too.

These are the other ways to keep your marketing channels interconnected:

  • Highlighting Facebook posts on your email newsletter.
  • Sharing the link to your Facebook page to other social media sites, as well as your personal.
  • Including a Like/Share button for Facebook on your website.

4. Share Customer Feedback

A business is nothing without its customers. That is why you should value their feedback and share it with other existing or potential customers. In fact, it can be a great way to engage your audience. By tagging the customer in their review, you can also improve the post’s visibility. You should also consider encouraging customer reviews. They contribute to engagement rates, as more and more people visit your page to read them.

5. Engage with Your Audience Constantly

Another very useful way of increasing your reach is by interacting with the audience directly. This can be done by responding to those who comment on your posts. Each time you receive a comment, even if it’s something negative, you should respond with courtesy. This will show the other followers that you are sincere with your customers as well, and it will affect your business’ reputation positively. If a question is asked, you could either answer it directly or link the user to relevant content already posted to your page so as to increase its views as well.

Mistakes to Avoid When Promoting Your Business Page on Facebook

Having a speckless social media presence is important for most businesses these days. You need to make sure that you stay competitive. In order to do that, you need to avoid the following mistakes:

Incomplete Information on the Page

If you’ve managed to increase your reach but your customers find that your page doesn’t have enough information, they might end up getting a bad impression of you and your business. This could include anything from the hours of operation to the business address. Make sure that your page is up to date before you start your quest to improve your reach without paying.

Not Using External Tools

You can’t possibly expect to fulfill all your marketing needs through Facebook alone. Therefore, you need to delve into other digital marketing tools as well. Getting your website ranked through search engine optimization is one option. You can also make a Google Business Profile.

Using a Voice That’s Inconsistent with Your Brand

When you use Facebook to market your products and brand, you need to go all in. You should consider it a proper channel for promotion and prioritize it. Therefore, you should also have the skills that help you maintain a consistent brand voice. This will help you maintain a stable brand image.


It doesn’t cost a fortune to promote your business on Facebook. You just need to be mindful of what your followers and target audience prefer and release content that’s in line with those interests. You can use these tips and tricks to reach a bigger audience, attract more engagement, and in turn, potentially increase your revenue!

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