Why Is Social Media Addictive

Thanks to social media, many of us regularly miss our exercise routines and other essential activities.

Chances are you’ve found yourself scrolling through feeds for hours on end, even when you know you should be doing something else. 

The truth is, you’re not alone. We’ve all been there.

Countless individuals struggle with the addictive nature of social media, and it’s crucial to understand why it happens. 

In this article, we’ll address the question; why is social media addictive? It affects the brain, self-esteem, and the positive feelings one might have from social media usage.

So, if you’re ready to gain some insight and take control of your social media habits, do well to read to the end.

Reasons social media is so addictive

Social media apps are incredibly addictive for a variety of reasons. These include the following:

  1. Instant gratification:
    Topping the list of “why is social media addictive” is that social networking sites provide instant gratification and rewards through likes, comments, and followers. This can be addictive and create a constant need for validation and attention.
  1. Fear of missing out (FOMO):
    People often post reels and exciting experiences, leading to feelings of FOMO. This can make it difficult to put down your phone and disengage from social media.
  1. Emotional connection:
    Social media allows us to connect with others and form emotional bonds with people we may not have otherwise. This sense of connection can be addictive and make it difficult to disconnect from social media.
  1. Easy access:
    With the rise of smartphones, social media is easily accessible at all times. This constant availability and ease of access can be addictive and make it difficult to put down the phone.
  1. A sense of community:
    You can get a sense of community and belonging on the internet, especially for those who may feel isolated in real life. This also can be addictive and make it difficult to disconnect from social media.
  1. Personalization:
    Another reason for its addictiveness is the same as why social media is toxic. The algorithms and recommendations personalize the content you see, making it relevant to your interests and hobbies. This personalization can be addictive and keep you hooked on social media.
  1. Escapism:
    Social media can provide an escape from reality, allowing us to escape from stress, boredom, and other negative emotions. This can be addictive and make it difficult to disengage from social media.
  1. Compulsive behavior:
    The constant need for validation and attention from social media can lead to compulsive behavior, making it difficult to put down the phone and disconnect.
  1. Self-identification:
    Lastly, social media can play a role in self-identification, shaping our self-image and self-esteem. This can be addictive and make it difficult to disengage from social media.
social media impacts the brain

How social media impacts the brain

Social media has proven to affect the brain positively and negatively. Increased social interaction, communication, and information availability are all beneficial impacts. 

On the other hand, addiction, a decline in attention span, and a rise in anxiety and depression are some of the adverse effects. Instant pleasure and affirmation from likes and follows may activate the brain’s reward system, which can result in overusing social media.

The brain releases neurotransmitters depending on what we engage in online. These are chemicals that help regulate mood and behavior.

Dopamine, responsible for pleasure and reward sensations, is one of the neurotransmitters impacted in this situation.

We feel good when others like, comment on, and share the content we publish on social media because dopamine is released in our brains. Consequently, we continue to remain on social media to experience that sense of pleasure and satisfaction, which creates a positive feedback cycle.

Furthermore, social media also has an impact on cortisol, another neurotransmitter. This is a stress hormone that is released in response to perceived threats. 

When we see negative or stressful content on social media, such as posts about politics or personal conflicts, our brains can release cortisol, leading to anxiety and depression.

Social media may also affect the brain’s ability to focus and remember things. Continuous usage may cause “brain fog” or trouble concentrating on a task, and the consistent barrage of information can make it hard to retain crucial information.

How does social media impact your self-esteem?

Self-esteem and social media have a complex relationship. As it does with the brain, it comes with upsides and downsides.

On the good side, social media can provide a platform for individuals to express themselves, connect with others, and receive validation and recognition for their actions, thoughts, and appearance. This can lead to increased self-esteem.

Conversely, it can lead to social comparison, which negatively impacts self-esteem. This can happen when we see the curated versions of our friends’ and acquaintances’ lives on social media. 

We may compare our own lives to the highlight reels we see and feel like we are not good enough. This can lead to feelings of inadequacy and low self-esteem.

Moreover, social media can also lead to feelings of isolation and loneliness, negatively impacting self-esteem. When we spend a lot of time on social media, we may be less likely to interact with people in real life, making us feel isolated and lonely. This can lead to feelings of low self-worth and self-esteem.

The pressure to present a perfect image on social media can also result in self-criticism and self-doubt. This is how social media affects body image. It can lead to a vicious cycle of constantly seeking validation from others, further decreasing self-esteem.

Positive feelings while using social media

There are several positive feelings that individuals may experience while using social media.

One of the main positive feelings is a sense of connection and community. Social media allows individuals to connect with friends, family, and people who share similar interests. 

This can provide a sense of belonging and support, which can be especially beneficial for individuals who may feel isolated in real life.

Social media can also provide a sense of entertainment and can be a source of inspiration and creativity. 

Many people use social media to find new ideas, learn new skills and explore the world by following the content of people with different talents.

In addition, social media can be used as a tool for social change and activism. Users can raise awareness and advocate for causes they care about, providing a sense of purpose and empowerment.


Now you can see the benefits of using social media networks and realize why social media is toxic. Taking advantage of its good sides and how social media affects body image depends on how we use it. Internet addiction happens when you can’t manage your screen time, thus affecting other aspects of your life. However, with continuous and deliberate efforts, you take control of your life and maintain healthy relationships and optimal mental health.

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