No matter how many social media apps keep popping up on the internet, Facebook remains one of the most used apps around the globe. With 2.93 billion active users on Facebook – close to 30% of the world’s population, it is the gold mine for attracting potential customers worldwide through promotional ads.
With such a massive impact, low costs, and accurate targeting, it’s no surprise that around 66% of small businesses in the U.S. use Facebook ads to promote their services.
Therefore, when building a social media strategy, Facebook ads top the marketers’ concern. So, in today’s post, we will talk about the tips and steps on how to put ads on Facebook the right way.
Why Are Facebook Ads Needed?
Facebook is a true game changer for businesses, and the results have been mesmerizing since the Facebook video ads were introduced. Video ads are more engaging and likely to convert audience reach into sales.
The average ad revenue per user in the US has increased by 50% this year, showing the magnificent impact of video ads.
If you need solid reasons to decide whether Facebook ads are for you or not, here are some of the reasons to give you a clearer perspective on Facebook ads.
● Powerful Results
Facebook offers promising results and expanded market reach. Since Facebook and Instagram are integrated, you can run ads on both platforms, giving access to more users. The survey conducted in 2020 uncovered that more than 40% of US merchants faced great results thanks to Facebook ads usage.
● Cost Effective
Facebook ads feature such specific target marketing that it is assured that you will get maximum return on your investments. Besides, Facebook ads offer the lowest average cost per click compared to other social media advertising platforms.
● Accurate customer targeting
Facebook has a myriad of data on its users and their activities. Marketers can use that data to set parameters and choose an audience to reach potential buyers on the web. Using the demographics such as age, interests, education, income, lifestyle, etc., you can aim for more extensive reach and sales.
● Impressive built-in analytics
With the help of Facebook pixels, you can track the effectiveness of your Facebook ads.
When you launch your ad, you can record and track your ad performance and user behavior. You can use this engagement and conversion data to plan your advertising strategies and target your audience for future advertising campaigns.
Learn more about How to use Facebook audience insights.
Some Easy Steps on How to Create Facebook Ads
Now that we all agree that surviving in this highly-competitive environment is impossible without Facebook ads, let’s see how to put on Facebook ads, especially trending video ads.
Go to the top of your profile page and click the “Click Ads” option.
You will be asked to select a campaign objective. You can select the objective based on your goals. If you wish to get more video views, select the option ‘Get video views.’
Now, define the type of people you wish to reach. Or you can even select your predefined audience, budget, and schedule.
The fun part is when you will have to post your pictures or videos to transform them into an impressive campaign. You can use a video promoting your product or upload pictures from your library to create a slideshow.
Before uploading your videos or pictures, go through the Facebook recommended video or picture format. Your video format and ratio must match the Facebook requirement for top-quality results.
Lastly, preview and click the upload video button to see video views skyrocket.
Tips for Proper Facebook Advertising
● Avoid videos with sound
Most often, we are in a public setting while browsing through Facebook. A video ad will look inappropriate with loud music. Therefore it’s best to show videos that don’t require sound to express their message. Facebook reports show that captioned video ads increase views by an average of 12%.
● Use CPM bidding
Design your videos to play automatically. To access autoplay, you need to bid by cost per impression instead of cost per click.
● Keep your video on point
We are living in a fast-paced world. Long video formats are neither encouraged nor enjoyed by the viewers. Wistia data shows that people watch more than 80% of videos shorter than 30 seconds.
To enjoy greater reach, keep your videos short and on point.
● Choose a well-performing video
Instead of experimenting with a new video, choose a video that performed well on your website, webinar, or other social media platform.
Before deciding upon a video, analyze the metrics like engagement and play rate across channels to pick the best-performing video.
● Analyze your video stats
Once you have posted your Facebook video ads, analyze if it brings enough responses. How many people have watched your content, clicked on ads, or visited your website through the ad? And then make decisions related to your video production and advertising strategy.
Check out these 15 examples of Facebook Ads for a better understanding.
Facebook ads can do wonders for your business if used properly. With the above-mentioned tips, you can utilize these ads at higher efficiency.
Vervebook and other reliable platforms can help you promote your Facebook account organically. From explosive customer growth to accessing a targeted audience interested in your niche, this service can be your key to the strongest social media presence.
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