Are you obsessed with answering polls when people add them to their Instagram or Facebook stories? Well, everyone else is, so today, we’ll talk about this powerful tool. Tolls aren’t meant just for fun. This feature can give you valuable information about your brand, customers, audience and help you become better at your job. In today’s blog, you’ll learn how to make a poll on Facebook, more about the poll types, why you should use them, and how to create the best polls.
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Are social media polls just another way for users to be entertained? Although most people underestimate the power of this tool, it can be a powerful weapon for businesses with an online presence. Imagine having a free feature that can help you reach your target audience easily, ask for their opinion and give you information. Well, polls can do that and much more. Here are some of the major reasons why you should use them as a part of your marketing strategy:
What type of polls can you create on this platform? Facebook is the biggest network in the world and one of the most diverse social media platforms. All its features are so extensive, well-thought-of that you can use them in many ways to grow your business. There are various poll types you can try to get closer to your audience, create a trusting community, and get their opinion on various matters:
This detailed guide will take you through the process of creating the three most common types of polls: group, page, and story. After your friends take a voting poll on Facebook, you can gather the poll responses and get into detail. If you use the Detailed Responses option, you can see every Facebook user that voted, together with how they voted and their profile pictures right next to the response. Now, let’s jump into action.
You can create a poll in your group via your mobile device or computer in a few simple steps:
Mobile Device
Desktop
Adding a poll to your personal Facebook profile is slightly different from adding one to your business page or group. You can’t exactly create a poll on Facebook status or a poll on Facebook timeline as you probably expect. The only way you can gather audience insights from your personal account is via a story poll.
Mobile Device
When you want to add a poll to your story from your phone, these are the steps to follow:
Desktop
Follow the exact same steps, just log into your Facebook profile via a web browser on your computer.
Mobile Device
Desktop
Can you really benefit from posting polls on your stories to your groups, and business pages? The answer is yes, and below you can read all the details:
Polls are a powerful tool that will help you get feedback for your brand. Since polls are so versatile, you can use them to discover what your customers like, dislike about the brand overall, what they’re missing from you, which products they want to see, what they think about new product releases, and much more. Product feedback is invaluable, and thanks to this Facebook feature, you get it for free.
The main goal of your digital marketing strategy is to create a trusting community that will love your brand and spread the word. Polls are an excellent way to get closer to people and show them that you care about their opinions. An engaged community is a happy community, meaning that you’ll listen to their concerns and do your best to address them one by one.
Did you know that you can get in touch with the people who voted on your poll? If you have more than ten responses, you can message these users and ask follow-up questions. You can even create a poll template and get in touch with many users to gather as much information as possible.
Content generation is a tricky part of social media presence. Your audience expects you always to have fresh ideas and content to serve, but the chances are that’s not quite the case. If you’re not in the mood or don’t have enough time to craft detailed posts, you can create a quick poll about topics related to your business and let your Facebook buddies have fun while serving you with information.
Did you know that polls bring traffic? One of the best marketing tips is motivating your community to share the poll and bring you new followers and likes. If you want to get real Facebook likes, your polls and content should be everywhere. Start by creating the poll, then encourage everyone who votes to share it with their friends and discuss their answers.
The questions you ask should be relevant and well thought of. You can ask controversial questions and discuss current events as long as you get important information. Don’t ask complicated questions that people will have to read several times before they understand them. Controversial topics can stimulate your audience to share your poll and bring you new potential customers.
Why would you ask your audience to choose their favorite option if you’re not planning on using the information? Once you gather the votes, think about the answers you got and how you can use them to make your customers happy. The voice of your audience matters and can help you grow your brand as long as you listen to their complaints and wishes.
You can make the polls much more interesting if you add photos, videos, or GIFs.
People love seeing and discussing the results. After the poll is over, share the results with your community and encourage them to talk more on the topic. If users are coming back to your page or group, that means increased traffic.
Now that you know how to make a poll on Facebook, are you ready to use this feature to grow your business? You can share the polls on your stories, groups, and pages, and get information from the community about important topics. If you’re releasing products/services, polls can help you test the ground, and after the release, let you know how your audience likes what you have to offer. Remember to encourage the followers to share your polls and watch your numbers grow.