Social media advertising is quite different from traditional media ads like on the TV and radio. It offers more for your brand than the old platforms.
If you’re still learning the ropes of online marketing, we’ll show you some marketing strategies you can employ to succeed in the social media scene.
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The Importance of Brand Awareness
One of the main business goals of a company is to spread brand awareness. Because if nobody knows your brand or products, then why would they buy them? Here are other compelling reasons why you should work on your social media brand management and awareness.
1. Brand Recall
People will associate your logo, brand colors, tagline, and jingle with your business. Your brand and products will stick in people’s minds even years after they’ve seen your posts or commercials on social platforms.
2. Gain Consumer Trust
Familiarity breeds trust. When people get to know your brand and the quality of your products and services, they will be your loyal customers for life.
3. Influence Consumers Purchasing Choices
Reminding people of the existence of your brand via content marketing will make sure they think of your product on their next purchase.
Benefits of Using Social Media for Building Your Brand Awareness
● People Spend Lots of Time on Social Media
Users spend almost 20 hours on Facebook alone. It is now your job to catch their attention and get a share of that time. Successful social media marketing will increase your brand exposure.
● Social Media Content Is Easy to Disseminate
With a simple click of the share button, your marketing video is uploaded and shared to various social media channels. Since most people around the globe own social accounts, this means that your potential audience is the whole world.
● It’s Mostly Free
Social media sites offer free services and analytics tools for businesses. You can use these to monitor the performance of your marketing efforts and build campaigns based on your data.
Tips on How to Use Social Media for Brand Awareness
Here we share tips that you can use to boost your brand’s exposure. Find which awareness strategy works the most for you.
● Show Some Personality
Inject your brand’s persona and voice in every post. This will set the tone of your content and interactions with your followers. Often, a funny or witty personality is instantly endearing and memorable to audiences.
Having a persona also lets you make more meaningful connections with your customers. It would feel like they are talking to a real person that they can relate to and trust.
● Consistently Create Posts That Stand Out
Simple text posts are lame and not eye-catching enough. People are likely to scroll past text without reading them. Include graphics, photos, or videos with every post to grab your audience’s attention. These types of content are what will make your brand stand out from the rest.
Interesting and engaging content will catch people’s attention and increase your engagement rates. Post consistently, and you will see the effects.
● Create Targeted Ads
Social media marketers first identify their target audience. What gender, age group, and economic profile would their ideal customer belong to? Targeting lets you build a campaign that will interest and resonate with your potential customers.
Social platforms offer promoted spaces for your ads. You can choose the specific profiles of the users you would like to see your paid posts. With this method, you only pay for impressions by your potential clients, saving you a sizeable amount of money.
● Hashtag, Hashtag, Hashtag!
Maximize your post visibility by using hashtags in your copy. There is no limit to the number of hashtags you can include in your content. Simply put a ‘#’ mark and type keywords related to your content.
Aside from using hashtags relevant to your niche, it’s also beneficial to use trending hashtags. These are what people are currently searching for. By using hot hashtags, your post will be included in the popular search results. It will put your posts in front of a wider audience.
Last but not least, create a unique hashtag for your brand that you will include in every post. This will be another one of your online identifiers as a brand. Encourage your followers to include it in their user-generated content when they mention your brand or products.
● Ask for Customer Reviews
Ratings and reviews can be displayed on your social media accounts. It will be the first thing page visitors will see on your profile. Making a great first impression is essential because these visitors are all potential customers.
Have your current customers rate your products and/or services and even the helpfulness of your customer service. Good reviews make for a strong recommendation for your brand.
Client ratings are extremely important when consumers are making decisions. So much so that review websites such as Trustpilot, Yelp, Tripadvisor, Amazon customer reviews, and other review pages exist. These ratings from real people and their experiences with businesses help consumers choose which products to buy and which places to go to on their next trip.
As a business owner, imprinting brand awareness in consumers’ minds is key. Formulate a social media strategy that will make your brand beloved and memorable. And that will be the foundation of your success.