Using one of the biggest social media sites together with a gigantic e-commerce website is not a bad idea. If you have a Shopify channel, you probably already know how important it is to work on your marketing strategy. This blog post will explain how to add a Facebook meta tag to Shopify and discuss these tags in depth. 

And when you’re finished, take a look at our other Facebook guides:

What Are Meta Tags?

Meta tags deliver basic metadata, data about data, or better said, information about a website. They tell search engines more about the content on a website. In other words, search engines use these tags to understand whether the content is a video file, a featured image, text, whether it’s optimized, and much more. 

Meta tags are an essential part of any SEO strategy. These tags are crucial for people who have online stores; therefore, if you have a Shopify store, you have to read this article very carefully. Although every single part of your work matters (type of content, default image, research), optimizing it for search engines is essential. Feel free to enrich your tags with keywords that rate high on Google Analytics if you want improved traffic and more channel visits. 

Meta tags include meta description (that talks about the page content), canonical tags (explains the primary page version), viewport tag (how people see your work on mobile phones), open graph tags (how the image and title appear when adding links on different social media platforms), etc. 

For example, the Facebook Open Graph tag is an excellent promotion tool because it can contain various information about your Facebook posts and even pages. The graph tags usually come with a picture or pictures (an image URL) that hints about your content and can also include a link to a third-party site. By adding a URL to your website, you can drive organic traffic and grow various social media sites at once. That’s why it’s vital that you include quality images and know the right image size. 

These tags are also one of the best verification methods for your site. Google has prepared very detailed verification steps you should follow to verify your site. Even if your site is not HTML, you can upload a verification file and show your audience that you’re a reliable business or channel. 

Does Shopify Have Meta Tags?

Shopify has meta tags, and if you’re looking to boost your engagement and improve your conversion optimization rates, then these tags are a must. They should be a basic part of your social media marketing strategy, especially if you want to cross-promote on various sites. Excellent SEO, together with a Facebook growth service, will take your content to a whole new level. 

How To Add Facebook Meta Tags To Shopify?

These tags are a part of any website, and thankfully you can use them to your advantage. They are actually a piece of code you can create and enrich with keywords. This strategy will help a sales channel rank higher, drive more sales, and gain more visitors. The meta goes inside a header code marked with <h>. Here’s how you can add meta tags to your header file on Shopify in a few simple steps:

  1. Log into your Shopify account, then go to the Online Store.
  2. Click on Themes, then on Actions.
  3. Choose Edit Code so that you can get a code for your current template. 
  4. Find the theme.liquid file, and you can start editing using the online code editor. 
  5. Find the head part, and copy your code. Here you can use your Facebook meta tags. 


If you’re looking to improve your social media presence and become more successful, learning how to use meta tags is a great start. Although there are alternate methods to grow a Spotify or Facebook account, great SEO will never go out of style. If you pay attention to these tags, your conversion rates will reach new levels, and your sales will be sky-high.

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