With over 2.91 billion active users, Facebook is the place to be if you want to promote your content, ideas, or business.
This is why we are taking a closer look at the free option of creating a business page on Facebook and how to use the Facebook business manager setup.
You will learn everything there is to know about creating and growing your Facebook business pages. Since the competition on this social network is fierce you need all the tips and tricks to make relevant content so keep on reading and let’s get right into today’s topic.
And when you’re finished, take a look at our other Facebook guides:
- How to Properly Set Up and Use Facebook Business Manager
- How to Create a Business Facebook Page without a Personal Account
- How to Pay for Facebook Likes & Followers? Is it a Good Idea?
- How to Add Admin to Facebook Page
- How to Schedule Facebook Posts?
- How to Get Real Likes on Facebook
- How to Contact Facebook Support
Table of Contents
What Is a Facebook Business Page?
A Facebook Business page is a public account where you can promote your business, brand or use it as a public figure or community.
This is an amazing feature on Facebook that allows users to promote their product or service to billions of users for free. Over 92% of businesses have a Facebook Page, meaning you have to employ this marketing strategy to make your business more successful.
Even before you start investing in Facebook Ads you can increase engagement and sales simply by posting regularly on your business page.
This is why you need to stay tuned until the end so that you can learn how to properly set everything up, optimize your page and post only relevant content to reach your target audience.
How to Create a Facebook Business Page?
You can easily and for free create a Facebook business page, all you need is a personal profile and a few minutes to get started.
Always keep in mind that your business page needs to show your brand in the best light from the start, so make sure to follow our step-by-step guide to make the best page and reach potential customers faster.
Here is what you need to do:
Create a Facebook Page
Creating a Facebook Page is easy, all you have to do is log into your personal Facebook account and click on the pages tab on the left. This will open a drop-down menu where you need to click on the “Create New Page” button to get started.
Facebook will promptly ask you to define if you are creating a business page or are you a community or public figure. Once you select the business or brand option, you can begin with the initial setup of the page.
Take your time with creating pages for your business, as they will reflect your brand and enable your Facebook growth, so it’s worth the investment.
Fill in Your Business Information
To achieve your marketing goals faster, you need to make sure that everyone knows what your business is about. This is why it’s important to select the business name and category before adding more information.
Always make sure to be precise and add as much info as you can to make it easier for people to find and contact you.
In addition, a short description will make an effective marketing tool for people who are looking for your company, products, or services.
Facebook is still a visual platform so it’s important to pick the right profile image and profile cover for your business page. These uploads should be depicting your brand and be easy to remember.
A good photo will allow you to connect your social media platform accounts all over the internet and enable you to gain more followers organically. People will find your page easier and associate the photo with your business.
Your followers and friends are a crucial component of your business success as small interactions will make a huge difference in the end. This is why you need to invite your friends to like your page and boost your ratings when you are just getting started.
This is an important step even before you post share-worthy content because people are going to promote your business organically. So, as long as you have potential followers you are going to make it on Facebook.
Add a Call-to-Action Button
A good call-to-action button can make all the difference with sales, and Facebook has made it super easy to set up.
All you have to do is choose what this action button will do, for example:
- Start Order
- Call Now
- Send Message
So, depending on the type of business, you can make different buttons that will enable visitors to interact with your page faster. It has been shown that over 90% of Facebook users will purchase something if it’s easily available and has good ratings.
Add Page Roles
As you design elements of your business page, you might want to include your coworkers and assign them different roles on the page. This will allow you to manage your company better and allow other people access to some of the features on the page.
Assigning roles is easy, all you have to do is click on the “Settings” tab on the left and find “Page Roles”. You can add people with their names on Facebook or their email addresses and assign different roles like:
Create a Blog Post
Once you are done with the initial setup of your page, you want to make sure it’s active all the time. This means posting regular and high-quality content that will engage the audience and make them purchase your product or services in the end.
If you want to know more about posting and optimizing your business page, keep on reading because we have all the tricks that will help you grow your Facebook account and get more followers.
What to Post on Your Facebook Business Pages?
Every piece of content you post on your Facebook Business pages needs to show your brand in the best possible way.
Making a business page is not hard, but creating searchable content that will entice the audience and make you stand out from the crowd might be more demanding than you expect.
This is why you need to make sure you are using all the good ideas we provide and have content ready for posting ahead of time.
Planning is the key when it comes to business posts and you need to make sure you are always changing things up by adding videos, GIFs, and images that are relevant to your type of business.
Here are a few suggestions to make content on regular basis:
- Create posts where you ask questions
- Make videos and updates
- Use Facebook stories
Make sure you are using the pinning option wisely as it will promote the content that needs the most attention like current sales and announcements.
In addition, always go through your friend list and invite them to engage with your content to boost your influence on the platform.
All of these simple and effective tricks will make your business more visible online and easier to find. So, share other social media profiles on your business page to make more followers on Facebook.
Pro-tip: If you are out of ideas for content, and you are trying to promote your business page, you should consider creating a giveaway or contest. This is a tried and true technique that piques the interest of your followers and makes it even easier to get to more people on the social platform.
Everyone loves to get prizes, so make use of this strategy and boost the engagement on your page in no time.
How to Optimize Your Facebook Page?
Now that we have all the elements for an effective marketing tool, we can add a few more things to make your business page have even more potential followers. While Facebook has billions of users that might see your content, there are also many competitors on the market.
This means you need to stand out and make your page more accessible and worth the visit. You can achieve this with the initial setup we made earlier, but there are always new ways you can improve your page.
Here is what you can do:
Like Other Business Pages
It might sound strange but you need to engage even with your competitors to be more visible online and on the platform. This will make people who are visiting and following the mentioned pages notice you and possibly follow you for more.
In addition, Facebook is, first of all, a social place where you can create contacts and partnerships, and it’s a promotional place if you use those contacts wisely for audience creation.
Use Templates and Tabs
Depending on the type of business you are running, you can use one of many preset business templates and tabs that Facebook offers. These will come with buttons and optimized tabs that will help you create a better and more efficient page.
Here are a few examples of templates for different businesses:
- Restaurants and cafés;
Of course, you can always customize the tabs further and make them even more in tune with the common goal.
Use Facebook Insights Tools
Facebook will provide you with amazing tools to see the audience demographics and determine what content is best suited for your business page. This should help you optimize the posting even more and boost your Facebook growth over time.
Enable Customer Reviews
This optimization is optional but highly recommended by professionals because it will show potential followers how good your business is. The rating will be shown on Facebook and Google, so you might even reach more people looking for the product or service you offer.
Keep in mind that there will always be some negative comments, but they will not matter if you learn how to manage them and make the best business strategy to boost sales.
Optimize Messaging Settings
One of the easiest and fastest ways people will contact you on Facebook is via messenger, so make sure it’s working properly. This includes auto-reply, away messages, and other greetings that visitors will see before you have the chance to interact.
Businesses have to be active in all fields, with regular posts and responsiveness to messages, to be successful.
Link to Your Facebook Page to Other Web Pages and Social Platforms
If you want to make a reputable business online, you have to be present on all social networks and promote your brand everywhere. This means connecting your Facebook page with all other websites you own with links.
These will create traffic on multiple platforms and as a result, increase the number of followers you have. In addition, it will add credibility to your Facebook business and make visitors trust you more.
How to Measure the Success of Your Facebook Business Page?
Using the Facebook analytics tool, you will be able to measure the success of your business page and optimize it even more.
This is one of the best features that Facebook offers for free, and many companies make sure to follow the statistics provided for creating the optimization strategy.
You will be able to monitor different things like:
- Impressions of the Page
- Video Performance
- Clicked Links
- Likes and dislikes
These engagements are important for your future content optimization because you will be able to clearly see what your audience is loving and how much. By pushing resharing posts, you will reach more people and thus gain more followers in return.
Just like on every other social media platform, your followers here are an essential component of your success, so it’s worth investing time and effort into learning their preferences and using the statistics to your advantage.
Facebook is one of the best places in the entire world to promote your company and brand because they are the leading social network with the most active users. By following our guidelines and making the best business pages, you will be one step ahead of the competition and closer to success.
Persistence and optimization are the keys to success, so visit our website often for more updates and create content on a regular basis for your business page.
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