Did you know that Facebook groups are a strong marketing tool? If not, it’s never late to join the party and use groups on this platform to make your business better. They are an excellent way to build a powerful community and show your fans that you care.
Facebook is the home of over 620 million groups. They are a successful tool for businesses because it makes it easy for them to communicate with the audience. If you’re not sure how to create a Facebook group, the types of groups that exist, and the benefits for brands, all you have to do is read this article.
What’s the Difference Between a Facebook Page and Facebook Group?
If you want to promote your business on this social media platform successfully, you have to know the differences between a page and a group. Of course, your potential customers will want to see both, but the two features have a completely different purpose.
Pages on Facebook are meant to boost the presence of your business. You should use it to share photos, updates on your brand, create posts, and give customers updates about your business. Pages are created for promotional purposes, and you can easily see your statistics to help you plan a marketing strategy. Anyone on and off Facebook can see your page, and only brand members can create it.
Facebook groups are a little different and are meant to spark a conversation between your brand and your customers. Its primary purpose is social networking and keeping in touch with your beloved customers. Groups can also be used as customer service for your company. Both you and the members will have the option to post; they’ll share their experiences, give you feedback, and even create bonds between themselves. As an admin or moderator, you have the option to schedule posts and plan what you’ll share with the members upfront. In most cases, brands are the ones that create the groups, but fans can also do that.
Types of Facebook Groups
How many types of groups are there on Facebook, and which one should you opt for? Below we get in-depth about the three group types on this platform, their rules, and which ones are the most appropriate for businesses.
Public groups are exactly what the name suggests. All posts on Facebook by group members will be visible to everyone, even people who aren’t members. Likewise, people who aren’t on this social media network will be able to see who the admins, moderators, and members are.
A great thing about public groups is that all Facebook users can see the group and post; they don’t have to be permitted by the admin to enter it. However, one of the downsides of these groups is that admins will have a lot more work to do. There are all kinds of people out there, and unfortunately, some will decide to post indecent stuff that can offend the other members.
If you want to be a member of a private, visible group, you first have to ask for permission to join. Once the moderator or admin accepts your request, you can post and interact with other members. These groups are visible to everyone, and if you search for them in the search bar, you can see that the group exists, but you won’t see the content.
Private, visible groups reduce the number of spam posts. They also make the job for admins and moderators much easier.
These hidden groups are the most exclusive of all. Only members can post and engage, and a secret group is not visible to everyone. If you start searching for it, it won’t appear in the search results. Someone has to invite you so that you can join.
It’s a good idea for businesses who want to share exclusive information only with select people. However, if your plan is to grow, you should make your group more accessible.
| Next Read: How to Leave a Facebook Group?
How to Create a Facebook Group for Your Business
If you’re ready to start a Facebook group, but you’re not sure how to create it, here are two step-by-step guides that you can use to create groups on your desktop or mobile phone:
Create Facebook Group from Desktop
- Log into your Facebook profile and search for the Group button located on the menu on your left-hand side.
- Click on the Group button, and on your screen will appear the groups that you’ve joined previously.
- On the left side, you’ll see a Create New Group button; click on it.
- Next, on the left side of the screen, you should type in the group’s name, choose the privacy, and invite. Make sure that the name fits your business. It shouldn’t be hard to remember, and you want people to find your group easily.
When it comes to privacy, there are two options: Public and Private. If you opt for Private, only group members will be able to see the posts, while if you choose Public, everyone will be able to see the posts, find the group and share a post. Which option you’ll choose depends on what you want to achieve. If you want to get more people to see your posts, the group should be Public. But if it’s only meant for your customers, and you plan on sharing information that you don’t want everyone to see, then Private is the way to go.
Next, you can invite friends from your friends’ list to join the group. This is optional, but it’s a good first step towards getting more potential members and likes. You can also leave a note when sending the invite and make people love your brand right away. It can be a short and sweet message that lets them know about the business and will increase your chances of getting followers.
- On the right side, Facebook offers a preview of what you’ve created, so you can see the name and group privacy. The platform also gives you a chance to see how the group will look while Facebook users are scrolling from their desktop or on their phone.
- Click Create, and you’re done!
- Once you create a group, you can choose a photo. If the group admins forget to add a group photo, people won’t be sure what the group is about. It should be eye-catching and brand-specific.
- You can also edit your group settings by clicking on the Edit Group Settings button. It’s located right under the group cover photo, and it will allow you to customize it more. Some of the options you can adjust include adding a description, tag, location, and group type.
- When your group is new, people want to know all about it. So, the more information you can give them, the higher the chances are that you’ll get more likes. This is also helpful during the later stages because people will know they’ve found what they’re looking for right away.
Create Facebook Group from Phone
When you want to create a Facebook group using your phone, no matter if Android or iOS, you should follow these steps:
- Tap on the three horizontal lines on the bottom right corner of your screen.
- Find the button Groups and tap on it.
- Now, you will see posts from groups that you’re a member of. Find a + button on the top right part of your screen and tap on it.
- Tap on Create A Group.
- Now you have to type in the group name, choose the privacy, then tap on Create Group.
- Once you’re done creating the group, you can also edit the settings.
Benefits of Creating a Facebook Group for Your Business
Is all the hassle of creating a group, and is managing worth it? Will it be beneficial for your business? The answer is yes! There is no doubt that every brand should invest their time creating a page and group where they’ll be in touch with their customers.
1. An Excellent Way to Bond with Customers
The main goal of creating a group on this platform is to keep in touch with your customers. While Facebook pages are more marketing-oriented, groups will make your bond with the members much stronger. When you interact, respond to their questions, post things about products, customers will see that your brand cares.
2. A Great Place to Get Feedback
Learning what your customers like or dislike about your brand, services, and products can be a little harder than you expect. Thanks to Facebook groups, admins or moderators can interact with potential customers or already existing customers to get their feedback. If anyone wants to share a positive experience, they will make it easier for others to purchase the products or services.
Suppose more than one person is unhappy with your delivery or products and wants to share negative experiences. In that case, you’ll know that you should focus on that part and improve the overall experience. Nothing sells more than a brand that makes its customers happy and listens to their thoughts. Groups are also great when you plan on launching a new product. You can tease it for the members and also get their opinion. Many brands use their groups to create polls and ask their customers what they would like to see in the future.
3. Grow Your Business
Growing your business is not an easy task, especially in a climate when too many companies and small businesses struggle to attract your customers. Creating a group can boost your growth, but you really have to focus on getting more members and likes. Aside from interacting with your members, you should also invest in a Facebook like service. Getting real likes from real people can be life-changing and take your business to a whole new level. Imagine getting more than 5.000 likes every month. This will be ideal for your growth, no matter if you’re an influencer, small business, or a company.
4. More Sales
Although groups aren’t meant for promotional purposes, you can always create exclusive deals for your members and fans. This will increase your sales, and the members will be happy they got such a unique shopping opportunity.
| Just so you know: How to Properly Set Up and Use Facebook Business Manager: A Step-by-Step Guide
5. Customer Support
Show your members that you really care by answering all their questions. They will get the answers fast, and everyone else who struggled with the same question will also see the answer. In most cases, other knowledgeable members will also answer questions and share their experiences with anyone having doubts.
| Read: How to Contact Facebook Support
6. Your Customers Will Connect
Your customers will not only comment on your posts, but they will also post on the group, asking questions and sharing their experiences. In addition, other customers will give their feedback on those posts, helping them connect, and these interactions can turn into friendships.
7. Analytics Tool
Your group analytics can give you a lot of information about your engagement, members, and more. This valuable information can help you build a more accurate marketing strategy and focus on the right target groups. It can also help you figure out when to post.
How to create a Facebook group for your business, and is this an excellent way to grow your following? Facebook groups are ideal for brands to establish a close connection with their customers.
In the guide above, we explained how to create a group, step by step, from your desktop or phone. The process is pretty straightforward, but it can bring you numerous benefits. Let’s start with the fact that it’s one of the best ways to bond and talk with your fans and customers. Next, it can help you grow your business, increase sales, and it’s an excellent place to get feedback. Finally, many brands use it as support for their customers whenever they have questions.
If you want your page to grow faster and get more real likes, you should invest in a Facebook like service. Our Vervebook team will help you get around 5.000 organic likes each month from a highly targeted audience. This means a boost in the number of sales and making the media presence of your brand more powerful.